Starting a new era in its brand journey through its products and technologies, innovative services and practices, Vestel announced its brand-new communication strategy "Everything is possible with Vestel, why not?" through a press conference. Expressing that their new brand technology is the beginning of a long-term change, Vestel CEO Turan Erdoğan has said that Vestel's production, R&D and design power lies at the heart of the message "Everything is possible with Vestel, why not?". Stating that Vestel is a brand pioneering for innovation and transformation, Erdoğan has added: "We constantly work and strive for the best and cutting-edge technologies to ensure that our technologies make their way into each and every home, are accessible to everyone and all of us can have more comfortable moments and better days. We overcome any potential obstacle throughout our journey by saying "Everything is possible with Vestel, why not?". Beyazıt Öztürk, the famous showman, actor and TV programmer, has become our advertisement actor in the new period.

Murat Yıldırım, R&D Manager of Zorluteks, has shared his views on the transformation of the textiles industry under the Ideaport programme of the Technology Development Foundation of Turkey aimed at discovering emerging approaches shaping the technological transformation. Yıldırım has said that innovative products with added value manufactured with new raw materials serving the circular economy will be decisive for the future of the textiles industry. Indicating that subjects such as sustainability, innovation and Industry 4.0 have become prominent in the textiles industry just like all sectors, Yıldırım has drawn attention to the rise of new fiber types manufactured through recycling technologies, the products and ways of doing business serving the circular economy, textiles-based sensors and wearable electronics.

In her message on the occasion of March 8 International Women's Day, Selen Zorlu Melik, Member of the Board at Zorlu Holding, has drawn attention to the challenging impacts of the pandemic especially on women and emphasized that equality must be present in any field of life and it is actually in our nature. Stating that Zorlu Holding uninterruptedly continues to engage in activities with a focus on gender equality which is needed even more under the conditions of the pandemic, Selen Zorlu Melik has stressed that they, as Zorlu Holding, strive to enable women to take their places in the business world and all walks of life with a belief in the power and synergy created by inclusiveness and diversity in institutions. Selen Zorlu Melik has said that they, as Zorlu Holding, are against any type of violence and discrimination.

Giving priority to engaging in all its activities in an environmentally-friendly way and by responding to the expectations and needs of its stakeholders by way of taking all necessary steps so as to render sustainability into a way of doing business under its vision of "becoming the energy company of the future", Zorlu Energy has become one of 12 companies from Turkey included in the "Global Sustainability Leaders 2020" survey prepared by Argüden Governance Academy for identifying how companies manage and execute sustainability work. Encompassing 212 companies listed in the sustainability indexes of stock exchanges in Germany, USA, China, South Africa, India, the United Kingdom and Turkey, the survey scrutinizes the governance quality of companies.

One of the leading companies for the corporate travel market in Turkey, Jules Verne has renewed its web page in line with the sector and market conditions changing throughout the pandemic where the rules are rewritten and launched two new digital products. Introduced by Jules Verne, "Online Corporate Travel Reservation and Procurement Platform" JVSMART offers to institutions the ability of managing all travel needs in a fast and safe way through a single 24/7 platform. JOIN, the second new product of Jules Verne, is a platform responding to all needs of corporate events and organizations, offering uninterrupted and high-quality broadcasting and enabling participants to enjoy the experience of actual/live meetings in an online fashion. Ayşe Yağcı Büyükpınar, Founding Partner and General Manager of the Company, has stated that the pandemic period offers many opportunities although tourism is one of the major sectors deeply affected by the pandemic.

The 2020 winners of IDA (International Design Awards), one of the world's most prestigious award organizations for smart and sustainable multidisciplinary designs, have been announced. Vestel has grabbed a total of 17 awards for its electronic and household appliance designs in the organization, which was held for the 14th time this year and where visionary designs competed in the fields of architecture, interior design, fashion, graphic and product design. Vestel has become the first large-scale Turkish company to achieve this success in the history of the contest. Vestel Electronics comes the 12th among 3,000 brands at global level in its sector, Vestel Household Appliances has grabbed 6 awards from IDA Awards in which it has competed for the first time this year.