ENGLISH SUMMARY
Headlines from Zorlu Magazine
#95
VESTEL
Gökhan Sığın appointed as new CEO of Vestel
Gökhan Sığın has been appointed as CEO of Vestel, effective as of January 19, 2026. A graduate of Mechanical Engineering from Boğaziçi University and holder of an MBA from University of Bristol, Sığın is recognized for his leadership roles in the consumer electronics and home appliances sectors across both Turkish and international markets. With nearly 30 years of experience, he has held various responsibilities in technology, innovation, and international management, with extensive expertise in organizational transformation, development of innovative business models, sustainable growth, and social development. In today’s increasingly competitive global environment, Sığın is expected to make significant contributions to transforming Vestel’s potential into strong and sustainable outcomes.
ZORLU TEXTILES
Zorlu Textiles Group attracted significant attention at Heimtextil 2026 with its design, quality, and sustainability-focused products
Zorlu Textiles Group participated in Heimtextil 2026, one of the world’s most prestigious international home textile fairs, held in Frankfurt between January 13–16, with its brands Zorluteks, one of Türkiye’s leading home textile producers, and Korteks, one of Europe’s largest integrated polyester yarn manufacturers. Throughout the fair, the Group’s stands attracted significant attention from industry professionals with their innovative collections, high quality standards, and sustainability-focused approach. During the event, Valeron once again demonstrated its strong position in the premium segment to international visitors through its high quality standards and timeless aesthetic vision. Zorluteks showcased its Zorluteks Curtain Collection, featuring high-quality curtains, while its licensed Disney Home collections received strong interest from visitors. Meanwhile, Korteks highlighted its environmentally focused approach on the international stage once again with products developed through sustainable production practices and innovative technologies.
ZORLU HOLDING
The YaZ Program continues to expand with new artificial intelligence projects!
As one of the key pillars of Zorlu Holding’s digital transformation journey, the YaZ Artificial Intelligence Program is steadily evolving through innovative projects emerging from various business units. Applications developed within the program strengthen a data-driven decision-making culture while creating tangible value across multiple areas, from operational efficiency to customer experience.
Among the two newly launched projects under the YaZ Program, the VŞef Platform redefines the kitchen experience through artificial intelligence. Developed by Vestel, VŞef is a smart kitchen application that analyzes ingredients available at home and provides personalized recipe suggestions based on user preferences, dietary needs, and allergy information. Integrated with Vestel smart ovens, the system automatically optimizes cooking settings and adds required ingredients to a shopping list, enabling end-to-end digital management of the cooking process.
Another project, GES Production Optimization – Kızıldere Phase I Binary Turbine Optimization, developed by Zorlu Enerji, focuses on increasing production efficiency. This initiative aims to strengthen data-driven decision-making in geothermal energy production processes. By providing clearer insights into the relationships between variables affecting production, the application establishes a data-driven foundation for optimization efforts and offers an additional annual revenue potential of approximately USD 137,000 (150 kW) in electricity generation efficiency.
ZORLU PSM
A new hub for university students from Zorlu PSM: “PSM Genç”
Zorlu PSM has created a new hub for young people to connect and create through its PSM Genç program for university students aged 18-25. Accessible through free membership via the Zorlu PSM app, PSM Genç was conceived with the idea of establishing a dedicated space for young people within Zorlu PSM, functioning both as a co-working area and a venue for events and gatherings.
Members of PSM Genç can use this space for studying during weekdays and attend events organized exclusively for the community free of charge. Launched under the sponsorship of Garanti BBVA Genç, PSM Genç aims to build a community centered on creativity, interaction, and sharing through workshops and gatherings with professionals.
ZORLU ENERGY
Zorlu Enerji supports energy transition through R&D initiatives
Zorlu Enerji continues to strengthen its efforts toward energy transition at both national and international levels by positioning R&D and innovation at the core of its sustainable growth strategy. Through six R&D projects conducted by the Horizon Europe Programme of the European Union, the company has secured a total of EUR 2.41 million in grant funding, while simultaneously managing approximately 25 R&D projects across its group companies. Focusing on decarbonization, digitalization, and decentralization, these projects aim to develop innovative solutions in the fields of environment, energy, and digital technologies. These efforts contribute to the development of new technologies required for energy transition and the establishment of more efficient systems.
VESTEL
Android YazarkasaPOS is Now Available at Vestel Dealers
As part of its B2B solutions vision supporting the digital transformation of businesses, Vestel has added the Android YazarkasaPOS PAX A910SF, licensed by Worldline, to its product portfolio. With a broad integration network ranging from banking applications to meal card systems, the device accelerates businesses’ digital workflows. The new YazarkasaPOS model, now available at 1,200 Vestel stores across Türkiye, focuses on improving business processes through a single device, due to its Android technology, long battery life, and extensive software compatibility. The solution provides flexible payment and integration capabilities for businesses of all sizes, from mobile teams to retail chains.
ZORLU HOLDING
Analytical artificial intelligence training at Zorlu Holding
Viewing digital transformation not merely as technology investment but as a comprehensive journey that simultaneously transforms people, data, and decision-making processes, Zorlu Holding brought together participants from various business units through its training program titled “Analytical Artificial Intelligence: Tools, Methods, and Sectoral Applications.” Led by Deputy General Manager of Artificial Intelligence and Data, Dr. Can Konur, the training addressed topics such as how artificial intelligence can be aligned with business objectives, which questions should guide its implementation, and how it can be transformed into a sustainable organizational capability. The program also emphasized the importance of accurate problem definition in AI projects, the role of data within the analytical lifecycle, and real-case outcomes achieved across different industries.
VESTEL
Vestel wins 17 awards at International Design Awards
Vestel has once again achieved significant international recognition as a result of its user-centric approach, innovative design vision, and cross-disciplinary teamwork. The company was honored with a total of 17 awards in the home appliances and consumer electronics categories by the International Design Awards, one of the world’s leading design organizations. With these latest achievements, the total number of international design awards won by the Vestel Design Team has reached 1,119, further reinforcing its strong position in the global design arena.
VESTEL
Vestel Customer Services receives “Good Idea Award” at CX Awards Turkey
Vestel Customer Services has been awarded the “Good Idea Award” in the sustainability category in the 9th CX Awards Turkey, with its “Plug & Play” service that enables fast and easy product installation for customers. The award-winning “Plug & Play” service allows customers to quickly and easily install and start using their products without waiting for an authorized service appointment. The service delivers a faster and more convenient customer experience, and also reduces carbon emissions and operational resource usage by minimizing service visits—providing environmental benefits equivalent to those delivered by more than 6,000 trees.
ZORLU ENERGY
Zorlu Enerji Ranked First Globally in LSEG ESG Assessment
Zorlu Enerji ranked first worldwide among 346 energy companies in the 2025 ESG assessment conducted by the London Stock Exchange Group (LSEG), based on 2024 financial data, achieving a score of 92 out of 100. This result demonstrates that the company’s strong performance in environmental, social, and governance (ESG) areas has been recognized on an international scale. The company particularly stood out in the environmental category through its efforts in combating climate change, improving resource efficiency, and investing in renewable energy. Zorlu Enerji also achieved high scores in both the social and governance dimensions.