ENGLISH SUMMARY
Headlines from Zorlu Magazine
#79

ZORLU HOLDING
Young people meet at MZF-MEF YetGen Summit
The MZF-MEF YetGen Summit, the closing meeting of the MZF-MEF YetGen 21st Century Competencies Training Program, which has been carried out for seven years under the leadership of Prof. Erhan Erkut, Vice Rector of MEF University and Founder of YetGen, and supported by Mehmet Zorlu Foundation (MZF) and MEF University, was held with a wide participation. The Summit, which took place at Zorlu Performing Arts Center, brought together more than 1800 young people from different cities in Turkey. Also broadcast live on the Yetkin Gençler YouTube channel, the Summit was an unforgettable day for young people with inspiring speakers and exciting performances.
Moderated by Prof. Erhan Erkut and Evrim Kuran, Founder of Evrim Kuran Consulting and Leader of Universum Turkey, the event hosted specialists in their fields, such as Ayşen Zamanpur, Founder and Chairman of Silk and Cashmere; Gamze Cizreli, Founder of Big Chef’s; İhsan Elgin, Board Member of Finberg and Founder of Core Strategy; Soner Canko, Founder of SC Management and Consultancy; Deniz Ülke Arıboğan, Advisor to the Board of Trustees of Doğuş University and Faculty Member of Faculty of Economics and Administrative Sciences; Erhan Güzel, Principal Dancer of İstanbul State Opera and Ballet; Oğulcan Aydoğmuş and Zuhat Taşer, Founders of the “Bu Mu Yani?” Podcast, who each made inspiring speeches. The speakers, who offered young people a unique experience in their career and future journeys, were followed with interest by the participants. Ballet artists Serkan Öztürk and Zeynep Sude Taşdelen, MEF Dance Club and MEF Music Club also gave young people moments of joy with their performances.
Expressing his views on the program and the Summit, Zorlu Holding CEO Ömer Yüngül emphasized that it is very important for young people to acquire the competencies of the future in a changing world and that YetGen serves this purpose. Prof. Erhan Erkut drew attention to the program’s increasing success over the years and stated that they will continue to enrich the program even further.
ZORLU TEXTILES
Zorluteks among the best in innovation!
Zorluteks, which has been growing since the day it was founded, continues to crown this journey of success with prestigious awards. Within the scope of Turkey Innovation Week organized by the Turkish Exporters Assembly (TİM) with the theme of “New Century of Innovation” this year, the winners of the İnovaLİG competition, where Turkey’s innovation champions were identified, were announced. Zorluteks ranked among the top three companies in the “Innovation Organization and Culture” category of the İnovaLİG 2022 Competition. Zorluteks’ strong work in its advanced R&D center and two different design centers played a major role in this success in İnovaLİG 2022, Turkey’s first innovation development program, where companies compete in five different categories based on their innovation competencies and have the opportunity to develop their innovation culture on an innovative platform.


META NICKEL MINING
Meta to revolutionize nickel mining technology
Founded in 2007, Meta Nikel Kobalt Madencilik is breaking new ground in the mining and hydrometallurgy sector in which it operates today. Meta has recently made a name for itself in the world nickel mining market with its “magnetic separation-classification setup” technology. First of all, the new technology increases the nickel content by enriching it, thus boosting the production capacity to a much higher level. This technology, which is expected to take nickel mining to a higher level, provides the potential to economically process ores with low nickel content. The technology, which also makes a significant contribution to the organization’s sustainability goals, offers great advantages in this respect. Removing carbon minerals that create a carbon footprint before they enter the system, the new technology also stands out with its carbon emission reduction effect. The “magnetic separation-classification setup”, which also has the effect of reducing chemical consumption such as sulfuric acid, is seen as a very important step in reaching plants’ production capacity target. Making a statement on the subject, Zorlu Holding Mining Group CEO Orhan Yılmaz, PhD emphasized that this technology, which is the first in nickel mining in the world, was developed entirely by their own team.
VESTEL
Vestel’s innovative designs win 20 awards at Good Design
Vestel products, designed with stylishly and with an innovative perspective, continue to be awarded by the world’s leading organizations. Vestel won seven awards for white goods, nine awards for electronics and four awards for user experience applications at the Good Design Awards, the prestigious design competition organized for the 72nd time this year. With these awards, Vestel increased its number of awards at Good Design, the world’s most established design competition, to 124.
Vestel Beyaz Eşya’s Four-Door Refrigerator with Daylight Technology, T110 and T160 - Dryers with Odor Capsule Technology, T160 - Washing Machine with Aqua Microfiber Filter, Dishwasher with Daylight Technology and Sous-Vide Built-in Oven received awards at Good Design 2022. Vestel Elektronik won awards in the television category with its Flag TV, Woos TV, K.AIO TV, Bonna Mini TV, Hangout TV, Majestic TV and Sol RC remote control, in addition to its electric vehicle chargers EVC 12 and Q’atro AC Charger. In the User Experience category, Vestel won four awards in the Mobile Application category with its Evin Aklı, VeeZy, Sharp Home and VEC applications.


ZORLU ENERGY
An important step towards sustainability leadership by Zorlu Enerji
In order to elevate its sustainability efforts, as well as social, economic and environmental commitments to an international scale, Zorlu Enerji became a signatory of the “CFO Principles on Integrated SDG Investments and Finance” published by the CFO Coalition established by the UN Global Compact, the world’s largest corporate sustainability initiative, in line with the Sustainable Development Goals (SDGs). Companies that are signatories of the CFO Principles, including Zorlu Enerji, are committed to setting ambitious targets for investments and sustainable finance that can significantly accelerate sustainable development.
VESTEL
IDC Cloud Awards presented PaaS award for Vestel’s HCA Cloud solution
Vestel once again received an award at the IDC Cloud Awards organized by International Data Corporation, which offers global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries with more than 1300 analysts worldwide. Vestel, which won the first prize in the Cloud Cost Efficiency category last year with its “Evin Aklı” cloud solution, won the second prize in the PaaS category this year with its HCA cloud integration solution. With the solution to be created, users who previously could only create an ecosystem between devices of the same brand at home and had to use different applications for each brand, will now be able to control the devices of all member manufacturers in a common ecosystem. Continuing to expand the Evin Aklı ecosystem domestically, Vestel aims to promote its ecosystem competencies and VeeZy application on a global scale and offer a wide ecosystem for its OEM customers in international markets thanks to this solution.


ZORLU ENERGY
Zorlu Enerji becomes the sole authorized distributor of US-based inverter manufacturer Enphase in Turkey
Zorlu Enerji, which aims to be a facilitator of Turkey’s sustainable and innovative growth, has signed an important cooperation agreement with Enphase Energy, a US-based global energy management technology company. Within the scope of the agreement, Zorlu Enerji became the sole distributor of Enphase Energy’s microinverter technology and accessories used in solar systems produced directly for solar panel installers and consumers in Turkey. In addition to making its annual purchases from Enphase Energy, Zorlu Enerji will also supply products to the Turkish market. “Zorlu Enerji will shine in the microinventor market thanks to the collaboration with Enphase,” said Evren Evcit, Deputy General Manager in charge of Solar and Overseas Investments at Zorlu Enerji.
ZORLU HOLDING
Bir Hayal Bir Oyun (A Dream and A Play)
Zorlu Holding continues to transform children’s dream worlds into reality. Plays written by children are staged at Zorlu Performing Arts Center! The “ A Dream and A Play” project, which was first launched in 2016, has so far reached children from all over Turkey. “Bizarre Technological Tales” written by Elif Sude Dobra, the winner of the project in 2020, started to be staged at Zorlu Performing Arts Center under the name “Flawless World”. The play, scripted by Özlem Saraç Özcan and directed by Gaye Cankaya, will meet with children on the Zorlu PSM stage throughout the season. The cast of the musical includes theater actors such as Pınar Altuğ Atacan, Yarkın Ünsal and Yağmur Topçu. Making a statement on the project, Zorlu PSM General Manager Filiz Ova said, “Children write the stories of their dreams, and as one of Turkey’s leading culture and arts institutions, we stage them.” Şahika Özcan Ortaç, Deputy General Manager of Corporate Communications and Sustainability at Zorlu Holding, stated that they work to contribute to the development of new generations in order to realize the dream of a better future and a more livable world.


VESTEL
Vestel becomes a Participating Member of the Connectivity Standards Alliance
In recent months, Vestel became a Board Member of the Home Connectivity Alliance (HCA), which was established to set IoT (Internet of Things) standards and includes leading technology manufacturers on a global scale, and has now become a Participating Member of the Connectivity Standards Alliance (CSA), one of the world’s largest IoT organizations, to set IoT standards. Vestel CEO Turan Erdoğan said that thanks to CSA membership, they have the opportunity to establish close collaborations with other technology companies in line with their interoperability strategy, adding, “We will be able to integrate advanced technology into our products and applications before they hit the market.” CSA works on joint business models that will enable smart devices to communicate with each other, and its members include the world’s leading companies such as Apple, Google, Ikea, Infineon and Signify.
ZORLU HOLDING
“Zorlu Enerji Calibration Center” expands its fields of activity
The “Zorlu Enerji Calibration Center” established by Zorlu Enerji in Gaziantep continues to grow by adding industrial meter calibration to its activities. Work continues at the “Zorlu Enerji Calibration Center”, the first and only accredited calibration institution in the 3rd Industrial Zone authorized to calibrate G4 and G650 type domestic and industrial natural gas meters. Making a statement on the subject, Zorlu Enerji Calibration Center Manager Mehmet Akif Deniz stated that they have started G10-G650 commercial and industrial meter calibration activities and said, “Our Calibration Center has started its activities by obtaining its qualifications in this field from the Ministry of Industry and Technology by adding the calibration of Rotary/Turbine type industrial meters employed in production, transmission and distribution lines used in commercial and industrial applications with high consumption requiring large flow rates, and at trading points such as inter-country and city gas delivery in our country and in certain countries.”


VESTEL
Vestel announces its 24-year-long export championship to the whole world with its new commercial!
Based on 2021 export revenues, Vestel was awarded the export championship in its sector by the Turkish Exporters Assembly (TİM) and ranked 5th in Turkey’s overall export performance. Vestel thus became Turkey’s export champion in the electrical-electronics sector for the 24th time in a row, thanks to its technologies delivered to 158 countries. Vestel, whose success chart has followed a steady course thanks to its sustainable business model focused on technology, innovation and exports, announces this impressive achievement with its new commercial. In the campaign’s sequel film, Beyazıt Öztürk, the star of the “Vestel’le Olur, Neden Olmasın?” (With Vestel, It Is Possible, Why Not?) campaign commercial, continues his journey, which started at Vestel City, in the export containers at the port, on the export ship and at the destinations of Vestel technologies. Beyaz, who is heard speaking Italian, French, Japanese, English and German throughout his journey, emphasizes Vestel’s strength in exports by saying “The world gets it!” at the finale.